NewJeans Achieves Explosive Response with Pop-Up Store…

NewJeans’ Pop-Up Store opens with a Parade, Accumulates 100,000 Visitors

K-pop sensation NewJeans has not only taken the music industry by storm but also achieved remarkable success with their pop-up stores as part of their second mini-album promotion, “Get Up.” Collaborating with global brands like Spotify and IPX (formerly LINE FRIENDS), NewJeans managed to attract over 100,000 visitors to their pop-up stores. These stores were celebrated for their unique design, offering a distinct ambiance that reflected the group’s identity, coupled with an array of entertainment options and official merchandise that catered to fans’ desires.

The popularity of the pop-up stores was undeniable, with Line Friends locations in Hongdae and Gangnam drawing approximately 55,000 visitors. The enthusiastic “Open Run” lineups began forming the night before, with the first day seeing the maximum daily entry limit reached within just an hour. Diverse audiences, including families with children and international fans, flocked to the stores to capture special moments in various photo zones and immerse themselves in the NewJeans experience.

Furthermore, NewJeans’ collaboration with Spotify for a pop-up store also proved to be a huge hit, with around 27,000 visitors at the “Bunny Land” pop-up store in Seoul. This immersive experience featured a wide range of entertainment, from retro arcade games to spaces where fans could enjoy NewJeans’ music freely. The success continued with the “Bunny Land” pop-up store in Jakarta, Indonesia, which saw approximately 20,000 visitors. The group’s performance at the U.S. “Lollapalooza Chicago” drew over 5,000 fans and marked a historic moment as NewJeans became the first K-pop girl group to perform at the event, solidifying their explosive popularity.

Source: xportsnews.com


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2 COMMENTS

  1. […] New Jeans’ pop-up store has ignited a frenzy of excitement with its explosive response. The K-pop group’s dedicated fan base has flocked to the store to grab exclusive merchandise and immerse themselves in the New Jeans experience. The successful pop-up store reflects the group’s strong connection with fans and showcases their ability to create meaningful interactions beyond their music. […]

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