{"id":27744,"date":"2023-11-21T22:24:18","date_gmt":"2023-11-22T03:24:18","guid":{"rendered":"https:\/\/kbopping.com\/?p=27744"},"modified":"2023-11-21T22:24:22","modified_gmt":"2023-11-22T03:24:22","slug":"k-pop-girl-group-le-sserafim-tops-melon-chart-with-english-single-perfect-night-hybe-expands-k-pop","status":"publish","type":"post","link":"https:\/\/kbopping.com\/k-pop-girl-group-le-sserafim-tops-melon-chart-with-english-single-perfect-night-hybe-expands-k-pop\/","title":{"rendered":"K-pop Girl Group LE SSERAFIM Tops Melon Chart with English Single ‘Perfect Night’ HYBE Expands K-pop"},"content":{"rendered":"\n
The 4th generation K-pop girl group, LE SSERAFIM, has achieved a significant milestone by topping South Korea’s largest music streaming platform, Melon’s ‘Top 100’ chart, with their first English digital single, “Perfect Night.” This accomplishment marks the first time a K-pop girl group has reached the #1 spot on this chart with an English song. LE SSERAFIM’s “Perfect Night” entered the chart at #98 on October 28 and steadily climbed the ranks, taking just 22 days to secure the top position.<\/p>\n\n\n\n
This achievement is notable as the song, entirely in English, achieved the highest market share (around 28-30%) on Melon, demonstrating the group’s global appeal. Previously, only BTS had managed to top the Melon chart with their English hits like “Dynamite” and “Butter.” This trend of K-pop groups releasing English songs reflects their efforts to target the international market successfully. Despite potential challenges in the domestic market, LE SSERAFIM’s achievement on Melon showcases their global potential.<\/p>\n\n\n\n
The success of LE SSERAFIM’s English single on Melon underscores the growing influence and reach of K-pop, as well as the need for K-pop to evolve beyond geographical boundaries. This achievement aligns with HYBE’s (formerly Big Hit Entertainment) strategy to expand K-pop’s presence globally, demonstrating that K-pop can thrive internationally while still being relevant in its home market.<\/p>\n\n\n\n
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