Gen Z-inspired rookie girl group KiiiKiii (JIYU, LEESOL, SUI, HAUM, KYA) has secured its position as a breakout sensation in 2025. According to the Korea Corporate Reputation Research Institute, KiiiKiii ranked No. 1 in April\u2019s rookie idol group brand reputation index\u2014marking their second consecutive month at the top following their March victory.<\/p>\n\n\n\n
The group also stood out in the March Rising Star Brand Rankings, claiming 2nd place as the only idol group in the top five. Analysis of their April brand reputation revealed strong associations with terms such as \u201chip,\u201d \u201cGen Z,\u201d and \u201cnatural,\u201d while keywords like \u201cI DO ME,\u201d \u201cGen Z vibe,\u201d and \u201cUNCUT GEM\u201d showed strong public resonance.<\/p>\n\n\n\n
Since their pre-debut track \u201cI DO ME\u201d in February, KiiiKiii has captured attention with vibrant visuals, solid vocals, and a fearless stage presence. Their official debut album UNCUT GEM<\/em> continues to perform well, with tracks like \u201cI DO ME\u201d and follow-up \u201cBTG\u201d showcased on music programs. Known for live performances from the start, the group quickly earned a \u201cmonster rookie\u201d label for their professionalism and versatility.<\/p>\n\n\n\n
KiiiKiii\u2019s influence extends beyond music. They appeared on the cover of 10 Magazine USA<\/em>\u2014a first for any K-pop group pre-debut\u2014and were recently named KakaoBank\u2019s first brand ambassadors. Their prominence also reflects in digital metrics: \u201cI DO ME\u201d topped Spotify\u2019s Viral 50 Korea chart, entered Melon HOT100 at No. 3, and reached the Top 10 of Melon\u2019s Top100.<\/p>\n\n\n\n
On the sales front, UNCUT GEM<\/em> sold over 206,000 copies in its first week, topping Hanteo\u2019s weekly and daily charts in late March and ranking 3rd on the global weekly chart. With continued appearances on music shows and radio, KiiiKiii is poised to further expand their impact with \u201cBTG\u201d promotions.<\/p>\n\n\n\n
Source: osen.co.kr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"