{"id":5815,"date":"2021-02-13T19:14:40","date_gmt":"2021-02-14T00:14:40","guid":{"rendered":"https:\/\/kbopping.com\/?p=5815"},"modified":"2021-02-13T19:14:42","modified_gmt":"2021-02-14T00:14:42","slug":"naver-vs-kakao-compete-in-the-content-market-following-the-fintech-industry","status":"publish","type":"post","link":"https:\/\/kbopping.com\/naver-vs-kakao-compete-in-the-content-market-following-the-fintech-industry\/","title":{"rendered":"Naver vs Kakao compete in the content market following the fintech industry"},"content":{"rendered":"<p>Naver joins forces with Big Hit, spurs building alliances&#8230; Kakao concentrates internal capabilities through merger with subsidiaries.<br \/>\nrnNaver and Big Hit&#8217;s subsidiary beNX are launching a new platform by integrating V App and Weverse, a video-based K-pop fan community service.<br \/>\nNaver is making a wide stride by investing more than 1 trillion won in content for only one month in January, and Kakao launches a large entertainment company with a corporate value of more than 7 trillion won through the merger with subsidiaries.<br \/>\nKakao is focusing on building internal capabilities through subsidiary mergers.<br \/>\nNaver&#8217;s strategy is to strengthen its platform role through content cooperation, and Kakao to vertically integrate internal contents.<br \/>\nNaver made an investment worth 410 billion won in beNX, a subsidiary of Big Hit Entertainment in January.  Naver will acquire a 49% stake in beNX, and beNX will take over the Naver vlive division.<br \/>\nPreviously, Naver&#8217;s&#8217; vlive&#8217; and Big Hit&#8217;s &#8216;Weverse&#8217; were video-based global fan community services to connect K-pop artists and fans.<br \/>\nOverseas users reaches 90%, and among global countries, the number of users is in the order of the US, Indonesia, and Japan.<br \/>\nNaver and Big Hit, which had been competing for the \u201cK-pop fan community\u201d market, decided to target the global market by combining the technology and content capabilities of both companies.<br \/>\nIn the operation of the new platform, Naver focuses on technology development and Big Hit focuses on content production and distribution.<\/p>\n<p>Source: <a href=\"http:\/\/article.kbopping.com\/keyword_manager\/ClickLog2?id=44957\" target=\"_blank\" rel=\"noopener\">magazine.hankyung.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naver joins forces with Big Hit, spurs building alliances&#8230; Kakao concentrates internal capabilities through merger with subsidiaries. rnNaver and Big Hit&#8217;s subsidiary beNX are launching a new platform by integrating V App and Weverse, a video-based K-pop fan community service. Naver is making a wide stride by investing more than 1 trillion won in content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":"","jetpack_publicize_message":"Naver vs Kakao compete in the content market following the fintech industry #beNX #BIGHIT #Kakao #kpop #Naver #Weverse","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[29,30,67],"tags":[329,325,530,114,326,328],"class_list":{"0":"post-5815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebs","8":"category-news","9":"category-sunmi","10":"tag-benx","11":"tag-big-hit","12":"tag-kakao","13":"tag-kpop","14":"tag-naver","15":"tag-weverse"},"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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