BTS was selected as an ambassador for Louis Vuitton, a high-end luxury fashion brand in France, and went up on the runway of the ‘2021 Fall/Winter Men’s Fashion Show’. The show, which was held in Seoul, was broadcast on the YouTube Louis Vuitton official channel and Naver platform at 7 pm on the 7th, allowing fans around the world to watch. This trend of views is unique among the videos uploaded to the Louis Vuitton channel. Foreign media said, “It’s a meeting between Virgil Abloh and BTS,” and said, “The vivid colors of green, eye-catching red, and metal briefcases were well digested.” Louis Vuitton will release the men’s collection to the public on the 9th, the day of the comeback of BTS’ new single ‘Butter’. In conjunction with the comeback activities of BTS, continuous collaboration such as costume sponsorship was also foretold. Louis Vuitton said, “As BTS fans paid attention to the clothes the members wore, traffic to the official website also surged.”
Source: news.jtbc.joins.com
