The Gen Z powerhouse group KiiiKiii (지유, 이솔, 수이, 하음, 키야) has successfully concluded their pre-debut activities, setting the stage for their official debut on March 24 with their mini album UNCUT GEM.
🔥 KiiiKiii’s Unique Pre-Debut Strategy Breaks the Mold
KiiiKiii took an unconventional approach by unveiling their title track ‘I DO ME’ MV before revealing any member details. The video, featuring breathtaking natural landscapes and infectious energy, dominated YouTube’s trending charts, hitting #1 in Korea within 12 hours and staying at the top for four days. Their impact reached global platforms like QQ Music, Line Music, and even The Hollywood Reporter, which highlighted their fresh and boundary-pushing debut strategy.
📀 Following up, the ‘DEBUT SONG’ MV (released on February 23) further solidified KiiiKiii’s buzz, blending retro visuals and celebratory energy that resonated with audiences. The video trended on YouTube’s ranking lists again within 12 hours, showcasing their massive viral appeal.
🌟 Live Stages, Radio Debuts & Fashion Features – A Rising Icon!
Beyond online success, KiiiKiii proved their talent through powerful live performances. Their debut music show stage (February 27) highlighted strong live vocals, and across three weeks of promotions, they showcased unique styling, bold stage presence, and genre-blending performances.
🎙️ Their radio debut on SBS PowerFM’s ‘Wendy’s Youngstreet’ displayed their charm, humor, and musical versatility, while their fashion dominance extended to major Korean magazines and even the U.S. edition of 10 Magazine—before their official debut!
📊 They also ranked #1 in the March 2025 Rookie Idol Brand Reputation ranking and #8 in the Girl Group Brand Reputation rankings, proving their meteoric rise.
🚀 ‘UNCUT GEM’ Official Debut – March 24
With ‘I DO ME’ already charting #4 on Melon’s HOT 100, KiiiKiii is set to make waves globally when their full debut album ‘UNCUT GEM’ drops on March 24.
💬 KiiiKiii’s Message to Fans:
“These three weeks flew by because we were so happy and grateful for all the love! Every day, our confidence grew, and we had so much fun. We can’t wait to surprise you with even more KiiiKiii magic. Please look forward to ‘UNCUT GEM’ on March 24!”
With their unprecedented promotional strategy, viral music, and international recognition, KiiiKiii is undoubtedly one of 2025’s most exciting rookie groups. 🎤💎
Source: mksports.co.kr
