Big Hit Entertainment with BTS has invested a total of 70 billion won in YG Plus, a subsidiary of YG Entertainment, a traditional powerhouse with Blackpink and BigBang.
An entertainment expert familiar with both companies said, “In fact, it menas the end of the game,” he said. “More importantly, the collaboration between the two companies has just begun in earnest.” The investment cooperation between the two companies was made through direct communication between owner-level officials, not the management teams, according to OSEN reports. “The fact that YG has shaken hands with Big Hit now seems to be an expression that YG is willing to cooperate rather than stick to its own business,” he said. “YG has a strong interest in the success story of Si-hyuk Bang the chairman of Big Hit Entertainment.”
BTS’s digital single “Dynamite” music video, released on August 21 last year, reached 800 million views on the 24th afternoon. The “Dynamite” music video set a YouTube Premier viewing record with more than 3 million simultaneous users at the time of its release, and recorded 101 million views within 24 hours of its release, receiving a new record of “the most views in 24 hours” from YouTube. Blackpink produced a total of 25 billion views, including three music videos with more than 1 billion views. Blackpink’s YouTube channel subscribers are also overwhelming.
News of the collaboration between Big Hit and YG, which own them, foretells a change in the global enterprise platform market.
‘BTS’ Big Hit +’Blackpink’ YG = Game Over
