The results of the big data analysis of the singers’ brand reputation were released in March 2021. It was analyzed that Lim Young-woong, the third, Brave Girls, ranked 1st, BTS in the second place.
Ranked 30th in March 2021 in singers’ brand reputation: BTS, Brave Girls, Lim Young-woong, IU, Rose, Young-tak, Blackpink, Lee Chan-won, (G)I-DLE, IZ*ONE, OH MY GIRL, NCT, Kang Daniel, Lee Hee-jae, Lee Seung-gi, TWICE, Jeong Dong-won, Hwasa, Seventeen, Jang Min-ho, Song Ga-eun, Noh Mi-eul, Shin-eul. BTS ranked first with a brand reputation index of 12.58 million and 406.
Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, “The BTS brand, which is interested in global platforms, came in first, the Brave Girls brand, which caused a craze on social media platforms, and Lim Young-woong, who is leading a strong fandom on mass media platforms.
Source: sports.donga.com
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