BTS ranked first in the boy group brand reputation in April 2021. The brand reputation index is created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluation of boy groups, media interest, and consumer interest and traffic. Brand monitor analysis of 100 brand reputation editors was also included. The first place was BTS, which was analyzed with a brand reputation index of 15,938,202. In keyword analysis, ‘Youtube, Billboard, Oricon’ were highly analyzed. In the positive and negative ratio analysis, the positive ratio was analyzed as 87.52%.
Source: sports.donga.com
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