As a result of big data analysis in April 2021, boy group brand reputation was analyzed in the order of 1st BTS, 2nd NCT, 3rd Seventeen. The Korea Corporate Reputation Research Institute analyzed 51,474,174 big data of boy group brands, measured from March 10, 2021 to April 10, 2021, through consumer behavior analysis, the participation index for the boy group brand, media index, communication index, and community index.
In April 2021, the 30th place boy group brand reputation rankings are BTS, NCT, Seventeen, EXO, SHINee, Super Junior, Astro, The Boyz, BTOB, ATEEZ, Treasure, Ciipher, Pentagon, Future Boy, Tomorrow by Together, Shinhwa, Infinite, Monsta X, Stray Kids, SF9, Driffin, Winner, Big Bang, withus, NU’EST, Golden Child, ENHYPEN, 2PM, ONF, GOT7 in order. The 1st place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 15,938,202 with a participation index of 2,369,488, a media index of 4,801,102, a communication index of 4,471,391 and a community index of 4,296,222. 2nd place, NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Win-win, Mark, Renjun, Jeno, Haechan, Jaemin, Chunle, Jisung, Lucas, Jungwoo, Kun) brand participation index 177,320, media index 956,939, communication index 1,473,924, the community index 966,783, and the brand reputation index was analyzed to be 3,574,966. 3rd place, Seventeen (Scoops, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Wooji, Dogyeom, Minkyu, The8, Seungkwan, Vernon, Dino) brand participation index 342,144, Media index 667,123, Communication index 1,425,542, Community index 919,395, The reputation index was analyzed to be 3,354,205.
(You can find more data from the source link below.)
Source: sports.chosun.com
