In the early summer, the comeback rush of girl groups continues. In this year, the movement of new girl groups (three or younger of their debut) is particularly busy. They are the so-called ‘4th generation idols’ that appeared after K-pop globalization took off in earnest and started activities around the world from the time of their debut.
On the 30th of last month, ITZY released ‘Mafia in the Morning’ composed by producer Park Jin-young on the 30th of last month. On the 17th, AESPA released a single containing the new song ‘Next Level’, a remake of the OST of the movie “Fast and Furious: Hobbs & Show,” and started their second official activity. Lee Soo-man, SM’s representative producer, was directly involved in the song work, empowering their comeback. The rookie-class girl groups with hot new songs are estimated about 10 teams.
Popular music critic Jung Min-jae said, “This summer will be an important battleground for new girl groups. It is worth noting how much of the effectiveness of the teams that have tried different plans to differentiate themselves from other girl groups, including AESPA, which has a unique view of the world that the avatars of the virtual world and the members in the real world communicate with each other.” Critic Jung pointed out, “If the comeback period overlaps and a confrontation composition is created, it is better to get public attention, so it is helpful to the teams engaged in activities as well.”
Source: starin.edaily.co.kr
