AESPA took first place in the girl group brand reputation. As a result of analysis of girl group brand reputation big data released by the Korean Corporate Reputation Research Institute on the 13th, AESPA ranked first before Brave Girls and Twice. Brave Girls took 2nd place and Twice took 3rd place, respectively. The brand reputation index is an index created through brand big data analysis, focusing on the fact that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and traffic. If you look at the detailed analysis of the Brave Girls brand, brand consumption rose by 1040.73%, brand issue rose by 747.72%, brand communication rose by 383.20%, and brand expansion rose by 779.26%.
Source: starin.edaily.co.kr
