Shortly after the launch, the joint product ‘BTS Meal’ between BTS and McDonald’s has been gaining great popularity right after the launch. According to CNN, BTS sets for the first time sold at McDonald’s stores in 12 countries, including the United States, on this day. Immediately after launch, authentication videos and photos for purchasing and tasting BTS sets have been pouring out on social media such as YouTube and Facebook. ARMY (BTS fandom) all over the world are responding to the menu that contains the taste and color of BTS.
McDonald’s, under the belief that “if it is connected with BTS, it will unconditionally attract popularity,” it planned the BTS set with a strategy to increase sales targeting ARMYs around the world. On social media in Korea, you can see people waiting in line from morning and buying BTS sets. The new song was also inserted in the official advertisement for the McDonald’s BTS set.
Source: biz.chosun.com
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