YG Entertainment will join hands with Binance, the world’s largest virtual asset exchange and blockchain infrastructure provider, to advance into new business fields including NFT.
Accordingly, the two companies plan to collaborate on various virtual assets, blockchain, and NFT projects in the future. Binance provides the platform and technology infrastructure, and YG provides content. YG said, “There are many top-notch artists who are in the spotlight on the world stage, such as Big Bang, Blackpink, Winner, iKON, AKMU, Treasure, and Sechs Kies.”
Helen Hai, who oversees Binance NFT, said, “As we joined forces with YG, a global entertainment company with global influence, we will work harder to create an eco-friendly ecosystem for NFT. We will work hard to demonstrate greater leadership.”
SM Entertainment’s CEO Sooman Lee, who introduced the metaverse group Aespa, also revealed the NFT business plan at the Solana conference.
Source: www.hankyung.com
