Idol singers such as Blackpink, ASTRO, and SF9 are establishing themselves as a new trend in the music industry. They are preparing a special space filled with their own content to communicate with their fans. According to YG Entertainment, the Blackpink pop-up store will be operated for a total of 10 days from the 21st to the 30th at the ‘The Same’ cafe building in front of YG’s new office building in Hapjeong-dong, Seoul. As this exhibition commemorates the 5th anniversary of Blackpink’s debut, the space has been constructed reflecting the concept of the songs they have released. In addition, numerous idol groups such as SF9 and Weeekly are meeting with fans by setting up pop-up stores to commemorate the release of a new album or to commemorate a specific cycle.
Going one step further from listening to music and watching music videos, the MZ generation is receiving enthusiastic responses from the fact that it is possible to enjoy and experience various music contents. Recently, singers who are about to make a comeback have opened a pop-up store on ZEPETO, a metaverse platform, and released some content related to their new album, raising interest in their comeback.
An official from the music industry said, “The pressure of the pop-up store is small in the sense that the pop-up store is temporarily operated. It is receiving a lot of attention because we can watch and understand what fans want and plan based on it.”
Source: starin.edaily.co.kr
