On April 13th, Blackpink surpassed 60 million subscribers to its YouTube channel for the first time among female artists around the world. Including the music video of ‘DDU-DU DDU-DU’, which exceeded 1.5 billion views, 27 videos of billion views supported Blackping’s astronomical social media popularity.
According to a rough calculation, it is estimated that when Blackpink’s 17 billion views earned more than 75.4 billion won, if it was set at 4.48 billion won for 1 billion views. Considering the fact that Blackpink is the top girl group in the world, it is analyzed that the effects of generating various additional points from YouTube and profit generation such as marketing will be tremendous.
Source: www.osen.co.kr