The dance performance video of “Ice Cream,” decorated with BLACKPINK’s 3D avatar, surpassed 100 million views. According to YG Entertainment on the 20th, BLACKPINK’s “Ice Cream” dance performance video exceeded 100 million views on YouTube at 7:30 a.m. that day(local time in Korea). It has been about five months since it was released, and unlike existing music videos and choreography videos, this video has 3D Blackpink’s avatar without actual Blackpink members in person, gives a glimpse of their global impact.
Zepeto is a global augmented reality avatar service run by Naver Z and first introduced BLACKPINK’s 3D avatar in June. BLACKPINK successfully expanded its communication channel with global fans by showing off its original content through collaboration with Zepeto. It was also praised for hosting the world’s first virtual fan signing event in addition to the 3D avatar videos. BLACKPINK’s YouTube channel has steadily increased to more than 57.4 million subscribers. The first release of Rose’s solo album sub-title song “GONE” in “THE SHOW” has raised expectations from global music fans.
Source: sports.donga.com
