Blackpink Jennie took first place in the girl group’s personal brand reputation.
According to the Korea Corporate Reputation Research Institute, as a result of big data analysis of girl group personal brand reputation in February 2021, Blackpink Jennie ranked 1st, Blackpink Rose 2nd, (G)I-DLE Mi-yeon 3rd.
The Korea Corporate Reputation Research Institute extracts 114,483,674 brand big data of 535 girl group individuals from January 14, 2021 to February 14, 2021 for the analysis of girl group personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created by analyzing their behavior.
Compared to the January 2021 91,339,797 big data for girl group personal brand, it increased by 25.34%.
Third place (G)I-DLE Mi-yeon brand was analyzed as a brand reputation index of 2,694,661 with participation index 353,650 media index 666,305 communication index 937,373 community index 737,333.
The 4th place MAMAMOO Hwasa brand was analyzed as a brand reputation index of 2,402,937 with a participation index of 425,894, a media index of 682,894, a communication index of 610,596, a community index of 683,554.
The 5th place Blackpink Jisoo brand was analyzed as a brand reputation index of 2,363,308 with participation index 372,208 media index 580,704 communication index 729,783 community index 680,613.
Source: sports.chosun.com
