The “YouTube Queens” have officially claimed their throne. BLACKPINK has just shattered another world record, becoming the first musical artist in history to surpass 100 million subscribers on their official YouTube channel.
This isn’t just a win for BLINKs; it’s a monumental moment for the K-pop industry, proving that the genre’s global influence has no ceiling.
A Decade of Dominance
Since their debut in 2016, BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) has used YouTube as their primary gateway to the world. Their journey to 100 million has been nothing short of meteoric:
- The Beginning: Their first video was uploaded in June 2016.
- The Growth: By 2020, they became the most-subscribed female artist.
- The Peak: They overtook Justin Bieber in September 2021 to become the #1 most-subscribed artist on the platform.
By the Numbers: Why This Matters
To put this achievement into perspective, BLACKPINK’s channel is more than just a subscriber count—it’s a content powerhouse.
- Cumulative Views: Their videos have amassed tens of billions of views.
- The “Billion Views Club”: Hits like ‘DDU-DU DDU-DU’, ‘Kill This Love’, and ‘Boombayah’ all sit comfortably with over a billion views each.
- Global Reach: This milestone reflects a massive, diverse fanbase spanning every continent.
More Than Just Music Videos
What sets BLACKPINK apart on YouTube is their ability to connect through various formats. From high-budget music videos and choreography drafts (which often get more views than other artists’ official MVs) to BLACKPINK DIARIES and solo project teasers, they’ve mastered the art of digital storytelling.
YouTube’s Global Head of Music, Lyor Cohen, has previously noted that BLACKPINK’s success is a testament to their “extraordinary artistry” and the “unprecedented connection” they have with their fans.
What’s Next for the Pinks?
As they hit the triple-digit million mark, the group continues to dominate both as a unit and as solo powerhouses. With this new record, BLACKPINK has solidified their status as a “Global Pop Phenomenon” that transcends the “K-pop” label.
Congratulations to BLACKPINK and BLINKs everywhere!
BLINKs, what was the first BLACKPINK video that made you hit that subscribe button? Let us know in the comments!
