Blackpink topped the girl group brand reputation again.
Blackpink ranked first in the girl group brand reputation in February 2022 announced by the Korean Corporate Reputation Research Institute on the 13th. The brand reputation index is an index created through brand big data analysis, focusing on the fact that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and traffic.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “For the Blackpink brand, ‘model, break through, record’ came out high in link analysis, and ‘YouTube, Instagram, and Jennie’ came out high in keyword analysis.”
In the positive-negative ratio analysis, the positive ratio was analyzed to be 70.61%. If you look at the detailed analysis of the Blackpink brand, brand consumption fell by 7.70%, brand issue fell by 33.22%, brand communication fell by 11.92%, and brand spread fell by 2.51%,” he said.
Source: starin.edaily.co.kr
