Brave Girls took the first place in the girl group brand reputation for two consecutive months. Brave Girls ranked No. 1 in the big data analysis result of the girl group brand reputation in May announced by the Korea Corporate Reputation Research Institute on the 9th. “In this link analysis for the Brave Girls brand, ‘present, advertise, and model’ came out high,” said Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, and added “In the analysis of the positive and negative ratios, the positive ratio was analyzed as 80.41%.”
Brand reputation index is an index created through analysis of brand big data, focusing on the fact that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluation of girl groups, media interest, and consumer interest and traffic. Brand monitor analysis of 100 brand reputation editors was also included. The girl group brand reputation index is the result of analyzing brand big data for one month from April 9, 2021.
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Source: starin.edaily.co.kr
