Brave Girls rose to No. 1 in girl group brand reputation. Brave Girls entered the girl group brand reputation ranking in second place after Blackpink last month, and reached No. 1 in one month. In the list upto 30th, there are Oh My Girl, Twice, IZ*One, Mamamoo, Red Velvet, GFRIEND, Weeekly, (G)I-dle, ITZY, Girls’ Generation, Lovelyz, Apink, Purple Kiss, Stella, Laboom, STAYC, LOONA, Dreamcatcher, AEspa, After School, Wow!, DIA, ELRIS, EXID, Momoland, Rocket Punch, and fromis_9.
For the analysis of girl group brand reputation big data, the Korea Corporate Reputation Research Institute analyzes 3895 million brand big data measured for one month from the 11th of last month, and makes brand reputation based on the participation index, media index, communication index, and community index for the girl group brand. The girl group brand reputation index can measure positive and negative evaluation of girl groups, media interest, and consumer interest and traffic. Brand monitor analysis of 100 brand reputation editors was also included.
“In the link analysis for the Brave Girls brand,’ reverse driving(regaining populariity), publicize, advertise’ came out high,” said Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, and in the keyword analysis, “Rollin’, reverse driving, military president” came out high. In the analysis of the positive-negative ratio, it was analyzed as 83.77% of the positive-negative ratio.”
Source: starin.edaily.co.kr
