As a result of big data analysis in April 2021, girl group personal brand reputation rankings are 1st place, Brave Girls Yujeong, 2nd place, Blackpink Rose, and 3rd place, Brave Girls Yuna. The Korea Corporate Reputation Research Institute extracted 129,168,719 brand big data of 545 individual girl groups from March 18, 2021 to April 18, 2021 for the analysis of girl group personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavioral analysis.
Compared to the 120,695,250 big data for girl group personal brands in March 2021, it increased by 7.02%. The second place, Black Pink Rose brand, was analyzed as a brand reputation index of 6,170,482, with a participation index of 352,607, a media index of 1,700,467, a communication index of 2,781,953, a community index of 1,335,456. The 4th place, Red Velvet’s Wendy brand, was analyzed as a brand reputation index of 4,268,855 with a participation index of 343,045, a media index of 923,110, a communication index of 1,484,403, a community index of 1,518,297. The fifth place, Brave Girls’ private brand, was analyzed as a brand reputation index of 4,242,323 with a participation index of 1,750,900, a media index of 1,057,297, a communication index of 816,039, a community index of 618,087. The fifth place, Brave Girls’ private brand, was analyzed as a brand reputation index of 4,242,323 with a participation index of 1,750,900, a media index of 1,057,297, a communication index of 816,039, a community index of 618,087. The fifth place, Brave Girls’ private brand, was analyzed as a brand reputation index of 4,242,323 with a participation index of 1,750,900, a media index of 1,057,297, a communication index of 816,039, a community index of 618,087. Analyzing the girl group personal brand categories, compared to the 120,695,250 big data for girl group personal brands in March 2021, it increased by 7.02%.
Compared to the 4,685,944 brand reputation big data in March 2021, it increased by 36.67%. In detailed analysis, brand consumption fell by 6.51%, brand issues rose by 121.20%, brand communication rose by 45.96%, and brand spread rose by 75.84%. The April analysis of girl group personal brand reputation was conducted through brand big data analysis from March 18, 2021 to April 18, 2021.
Source: sports.chosun.com
