As a result of big data analysis in January 2021, the idol group brand was analyzed in the order of 1st BTS, 2nd Blackpink, 3rd TWICE.
The Korea Corporate Reputation Institute extracts 163,832,057 idol group brand big data from December 23, 2020 to January 23, 2021 to analyze the idol group brand reputation index, communication index, community index, the consumer participation index and media index for the idol group brand.
Compared to 143,994,751 big data of idol group brands in December 2020, it increased by 13.78%.
Through the analysis of the idol group brand reputation, it is possible to measure the positive and negative evaluation of the idol group brand, the degree of media interest, and the interest and traffic of consumers.
The 30th place for idol group brand reputation in January 2021 is BTS, Blackpink, TWICE, (G)I-DLE, IZ*ONE, NCT, Seventeen, EXO, GFRIEND, MAMAMOO, OH MY GIRL, NU’EST, SHINee, ITZY. , Treasure, THE BOYZ, ASTRO, MONSTA X, TOMORROW X TOGETHER, WJSN, April, AESPA, Red Velvet, AB6IX, Girl’s Generation, Stray Kids, VICTON, ENHYPEN, MOMOLAND, and LOONA.
The first place, the BTS brand, was analyzed as the brand reputation index of 15,664,084 with the participation index 2,625,920 media index 3,404,020 communication index 4,837,754 community index 4,796,389.
The second place, Blackpink brand, was analyzed as a brand reputation index of 11,865,603, with a participation index of 451,704, a media index of 1,707,215, a communication index of 4,780,132, a community index of 4,926,552.
Third place, the TWICE brand was analyzed as a brand reputation index of 9,248,874 with a participation index of 438,856 media index of 1,323,460 communication index of 2,713,760 community index of 4,772,799.
4th place, (G)I-DLE brand was analyzed as a brand reputation index of 9,041,104 with participation index 513,832 media index 1,790,045 communication index 4,725,738 community index 2,011,490.
5th, IZ*ONE brand was analyzed as a brand reputation index of 8,977,181 with participation index 733,392 media index 1,094,569 communication index 2,008,331 community index 5,140,889.
Source:
http://www.osen.co.kr/article/G1111510936
