BTS Jimin, #1 idol personal brand in May

BTS Jimin, #1 idol personal brand in May.  
BTS Jimin ranked first in the idol personal brand reputation survey in May. The Korea Corporate Reputation Institute extracts 1,453 idol personal brand big data from April 29, 2021 to May 29, 2021 to analyze big data of idol personal brand reputation, The brand reputation index was analyzed by measuring their participation index, media index, communication index, and community index.  
Through the analysis of idol personal brand reputation, it is possible to measure positive and negative evaluation of idol personal brand, media interest, and consumer interest and traffic. In May 2021, the 30th place in the idol personal brand reputation was BTS Jimin, Kang Daniel, Astro Cha Eun-woo, BTS V, BTS Jungkook, BTS Jin, Brave Girls Yoo Jung, BTS Suga, Brave Girls Yuna, Brave Girls Eun Ji , Big Bang G-Dragon, BTS J-Hope, Oh My Girl Arin, Brave Girls Min-young, Blackpink Jenny, Highlight Yoon Doo-jun, BTS RM, Oh My Girl Ji-ho, ITZY Yuna, Espa Winter, Espa Karina, Girls’ Generation Taeyeon, ITZY Yeji, Girls’ Generation Yuri, NU’EST JR, Highlight Yang Yoseob, ITZY Ryujin, Espa Gisele, ITZY Lia, Mamamu Hwasa were analyzed in this order.  
The #1 BTS Jimin brand was analyzed with a reputation index of 721 million7872. Third place was Astro Cha Eun-woo, and fourth place was BTS V. “BTS Jimin brand, which ranked first in idol personal brand reputation in May 2021, was scoreed highly in link analysis with ‘releasing, winning an award, breaking records’, and scored highly in keyword analysis with ‘Butter, Billboard, Army’.

Source: sports.donga.com