As a result of big data analysis in January 2021, idol personal brand reputation was 1st place BTS Jimin, 2nd place Blackpink Jenny, 3rd place BTS V in order.
The Korea Corporate Reputation Research Institute extracts 139,838,413 big data of 1,453 people’s idol personal brand from December 30, 2020 to January 30, 2021 for analysis of idol personal brand reputation big data, and the consumer’s participation index for individual idol brands, The brand reputation index was analyzed by measuring the media index, communication index, and community index.
In January 2021, the 30th place for idol personal brand reputation is BTS Jimin, Blackpink Jenny, BTS V, BTS Jungkook, BTS Jin, BTS Suga, Daniel Kang, TVXQ! Yunho Yunho, ASTRO Eunwoo Cha, BTS RM, Blackpink Jisoo, BTS J-Hope, Blackpink Rose, MAMAMOO Hwasa, EXO Baekhyun, Super Junior Kim Heechul, (G)I-DLE Woogi, (G)I-DLE Miyeon, Blackpink Lisa, NCT Jungwoo, IZ*ONE Kim Minju, NCT Jaehyun, Girl’s Generation Taeyeon, OH MY GIRL Arin, Hotshot Ha Sungwoon, Kim Jaehwan, IZ*ONE Jang Wonyoung, Girl’s Generation Hyoyeon, Red Velvet Wendy, and SHINee Taemin were analyzed in this order.
Second place, Blackpink’s Jenny brand, was analyzed as a brand reputation index of 7,782,727 with participation index 367,790 media index 859,869 communication index 3,253,899 community index 3,301,169.
The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 5,797,118 with a participation index of 549,809, a media index of 1,284,577, a communication index of 1,427,500, a community index of 2,535,233.
The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 5,797,118 with a participation index of 549,809, a media index of 1,284,577, a communication index of 1,427,500, a community index of 2,535,233.
The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 5,797,118 with a participation index of 549,809, a media index of 1,284,577, a communication index of 1,427,500, a community index of 2,535,233.
The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 5,797,118 with a participation index of 549,809, a media index of 1,284,577, a communication index of 1,427,500, a community index of 2,535,233.
(You can find the full list from the source link below.)
BTS Jimin, 1st place idol personal brand reputation in January
