As a result of big data analysis in February 2021, 1st place BTS Jimin, 2nd place Kang Daniel, 3rd place ASTRO Cha Eunwoo was in the top 3 on the idol’s personal brand reputation ranking.
The Korea Corporate Reputation Research Institute extracted 1453 individual idol brand big data from the 21st of the past month to the 21st of this month to analyze the big data of the idol’s personal brand reputation by measuring communication index, community index, and analyzed brand reputation index.
In February 2021, BTS Jimin, Kang Daniel, Astro Cha Eun-woo, Blackpink Jenny, BTS V, Blackpink Rose, TVXQ U-Know Yunho, BTS Jungkook, BTS Jin, Mamamoo Hwa Sa, Super Junior Kim Hee-chul, BTS Suga, BTS J-Hope, BTS RM, and TWICE and others ranked in the top 30 individual brand reputations of idols.
Koo Chang-hwan, the head of the Korea Corporate Reputation Research Institute, said, “In February 2021, BTS Jimin ranked 1st place in the idol’s personal brand reputation ranking and the keywords such as “breakthrough, perfect, and public” in link analysis, and “Christmas Love, Filter, and ARMY” in keyword analysis were mentioned a lot online.
Source: sports.donga.com
