As a result of big data analysis in April 2021, 1st place of the boy group personal brand reputation is BTS Jimin, 2nd place ASTRO Cha Eun-woo, and 3rd place EXO Baekhyun. The Korea Corporate Reputation Research Institute extracts 124,608,520 brand big data of 632 Boy Group individuals from March 17, 2021 to April 17, 2021 for the analysis of Boy Group’s personal brand reputation big data.
The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavioral analysis. Compared to 110,320,619 big data of boy group personal brand reputation in March 2021, it increased by 12.95%. Top 30 in the boy group personal brand reputation in April 2021 are BTS Jimin, Astro Cha Eunwoo, EXO Baekhyun, BTS V, BTS Jin, BTS Jungkook, BTS RM, BTS SUGA, Winner Kang Seungyoon, Super Junior Heechul , BTS J-Hope, Big Bang G-Dragon, EXO Chanyeol, SHINee Minho, Super Junior Eunhyuk, NU’EST Minhyun, Shinhwa Eric, NCT Jaehyun, NCT Mark, NCT Jungwoo, EXO Kai, SHINee Taemin, ASTRO Moonbin, EXO Xiumin, NCT Xeno, EXO Sehun, T1419 Zero, Drippin Alex, T1419 Xian, and Seventeen Minkyu in order.
Second place, Astro Cha Eun-Woo brand was analyzed as a brand reputation index of 4,822,998 with a participation index of 1,087,889, a media index of 1,185,819, a communication index of 1,283,812, a community index of 1,265,478. The third place, EXO’s Baekhyun brand, was analyzed as a brand reputation index of 4,745,104 with a participation index of 780,147, a media index of 1,379,571, a communication index of 1,356,502, a community index of 1,228,885. The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 4,613,815 with a participation index of 801,961, a media index of 1,595,789, a communication index of 1,097,978 and a community index of 1,118,088. The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 4,613,815 with a participation index of 801,961, a media index of 1,595,789, a communication index of 1,097,978 and a community index of 1,118,088. The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 4,613,815 with a participation index of 801,961, a media index of 1,595,789, a communication index of 1,097,978 and a community index of 1,118,088.
Compared to the 6,488,864 big data of BTS Jimin’s brand reputation in March 2021, it decreased by 18.45%. The April analysis of Boy Group’s personal brand reputation was conducted through brand big data analysis from March 17, 2021 to April 17, 2021.
Source: sports.chosun.com
