BTS Jimin ranked first in the personal brand reputation of a boy group in July 2021. The Korea Corporate Reputation Research Institute extracted 92,747,866 brand big data of 632 individual boy groups from June 17 to July 17.
Compared to the 91,756,256 big data of boy group personal brand reputation in June 2021, it increased by 0.79%. As a result of analyzing the boy group’s personal brand reputation through big data, Jimin ranked first. The BTS Jimin brand, which ranked first, was analyzed with a brand reputation index of 5,772,316 with a participation index of 1,263,266, a media index of 1,148,795, a communication index of 1802,504, and a community index of 1,557,750. Compared to the brand reputation index of 6,416,266 in June, it fell 10.04%, but it still maintained the first place and ranked first for 31 consecutive months. The participation index was 1,082,924, the media index, 1014,975, the communication index, 1,068,242, the community index, 1,37,735, which was analyzed as the brand reputation index of 4,536,876. The brand was analyzed as a brand reputation index of 4,508,340 as the participation index was 1,065,541, the media index, 978,986, the communication index, 1,164,164, the community index, 1,299,650.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the analysis of boy group personal brand reputation in July 2021, the Jimin brand of BTS ranked first.”
Source: sports.khan.co.kr
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