As a result of the big data analysis of the idol group brand in December 2020, BTS ranked 1st, Balcnkpink 2nd and NCT 3rd.
The Korea Corporate Reputation Research Institute extracted 143,994,751 of idol group brand big data from November 26, 2020 to December 26, 2020 for the analysis of idol group brand reputation big data, and analyzed brand reputation index by measuring cosumer participation index, media index, communication index and community index.
Through the analysis of the idol group brand reputation, it is possible to measure the positive and negative evaluation of the idol group brand, the degree of media interest, and the interest and traffic of consumers.
The 30th place in the idol group brand reputation in December 2020 is BTS, Blackpink, NCT, Seventeen, (G)I-DLE, IZ*ONE, TWICE, OH MY GIRL, MAMAMOO, EXO, AESPA, GFRIEND, MONSTA X, TOMORROW X TOGETHER, Red Velvet, ITZY, Super Junior, THE BOYZ, Got7, Weeekly, Everglow, Promise Nine, Treasure, Lovelyz, NU’EST, ASTRO, Stella, April, Girl’s Generation, and SHINee were analyzed in order.
The 1st place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 18,972,090 as the participation index 3,995,872 media index 4,049,610 communication index 5,512,729 community index 5,413,879.
The second place, Blackpink (Jiji, Jenny, Rose, Lisa) brand, was analyzed as a brand reputation index of 8,401,874 with participation index 514,888 media index 2,774,708 communication index 2,543,740 community index 2,568,537.
3rd place, NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Geno, Haechan, Jaemin, Chunle, Jiseong, Lucas, Jungwoo, Kun, Xiaojun, Yangyang, Hendry, Shotaro , Sacrament) The brand was analyzed as a brand reputation index of 7,985,896 with a participation index of 600,160, a media index of 1,915,564, a communication index of 3,106,714, a community index of 2,363,459.
4th place, Seventeen (Vernon, Jun, Minkyu, Wooji, Hoshi, Scoops, Wonwoo, Dogyeom, Joshua, Seungkwan, The8, Jeonghan, Dino) Brands became the participation index 790,152 Media index 1,991,861 Communication index 2,778,003 Community index 2,293,319 It was analyzed with a reputation index of 7,853,336.
5th place, (G)I-DLE (Miyeon, Minni, Soyeon, Woogi, Shuhwa, Sujin) brand was analyzed as a brand reputation index of 6,561,582, with a participation index of 204,160 media index of 1,396,822 communication index of 2,157,788 community index of 2,802,813.
(You can find the photos and the full list of the index from the link below.)
Source:
http://sports.chosun.com/news/ntype.htm?id=202012270100191990011892&servicedate=20201226
