BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) topped the singer’s brand reputation in October.
The Korea Institute of Corporate Reputation announced on the 22nd, “As a result of big data analysis in October 2022, BTS ranked first, Black Pink ranked second, and Lim Young-woong ranked third.”
The Singer Brand Reputation Index extracts singer brand big data, analyzes consumer behavior, classifies it as participation value, communication value, media value, and community value, and analyzes it through positive percentage analysis and reputation analysis algorithm. The BTS, which ranked first in the singer’s brand reputation, was confirmed to have a brand reputation index of 1,087,199, with a participation index of 1,492,901, a media index of 3,196,701, a communication index of 2,499,666, and a community index of 2,906,631.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of singer brand reputation analysis in October 2022, BTS brand ranked first. “The BTS brand was ranked the highest by maximizing consumer participation at the concert,” he said.
Source: news.jtbc.co.kr
