In celebration of the group BTS’ ‘BTS Permission to Dance on Stage – Las Vegas’ tour, which is held locally for 4 days from April 8, the exterior of the hotel is engulfed in purple lights.
The reason Las Vegas became ‘BTS City’ is because it is the first location of the ‘The City’ project presented by the agency Hybe to commemorate the ‘BTS Permission to Dance on Stage-Las Vegas’ concert.
All local digital signs announcing ‘Las Vegas’ were changed to ‘Borahaegas’, and even the name of the Las Vegas official social media account was changed to ‘Borahaegas’ to welcome BTS to the city. conveyed the message of Las Vegas has been dyed purple and even the official account name has been changed to ‘Bora Haegas’ to welcome BTS’ visit.
‘The City’ Las Vegas starts with the Allegiant Stadium, where the concert is held from April 5 to 17, and run a variety of programs to see, eat and enjoy in the Strip area, the heart of Las Vegas, spanning about 5 km. It plans to transform the entire Las Vegas city into a ‘BTS City’.
In addition, after each concert, an after-party ‘Party in the City’ with BTS songs is held at the club in Aria Resort to continue the enthusiasm of the performance.
The pop-up store ‘BTS Popup: Permission to Dance in Las Vegas’, which offers a variety of items such as clothing, fashion accessories, and fancy goods, themed around the members are also opened.
HYBE said, “The ‘The City’ project was painstakingly planned for a long time in order to provide a special fan experience to enjoy the entire city like a theme park by filling the city where the performances are held with various events and creating a festive atmosphere. Through ‘The City’, a complete performance business model that has gathered know-how in the solution and platform business areas, we want to present new development possibilities to the performance and culture industry.”
Source: lady.khan.co.kr
