As a result of big data analysis of girl group brand reputation in July 2021, AESPA was analyzed as 1st place, Brave Girls on the 2nd place, Blackpink on the 3rd place. The Korea Corporate Reputation Research Institute analyzed 46,788,052 brand big data measured from June 11, 2021 to July 11, 2021 for girl group brand reputation big data analysis to analyze girl group brand reputation index by analyzing participation index, media index, and communication index.
Compared to the 35,661,866 girl group brand big data in June, it increased by 31.20%. The 1st place, AESPA (Karina, Winter, Giselle, Ningning) brand was analyzed with a brand reputation index of 3,553,551 with a participation index of 975,052, a media index of 627,064, a communication index of 951,660, and a community index of 999,774.
In second place, the Brave Girls (Eunji, Yoojung, Minyoung, Yuna) brand was analyzed with a brand reputation index of 3,299,237 with a participation index of 368,492, a media index of 503,974, a communication index of 1,215,655, and a community index of 1,211,116. The 3rd place, Blackpink (Jisoo, Jenny, Rosé, Lisa) brand was analyzed with a brand reputation index of 1,998,593 with a participation index of 246,908, a media index of 866,278, a communication index of 460,293, and a community index of 425,114. In 4th place, TWICE (Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, Tzuyu) brand was analyzed as a brand reputation index of 2,950,127, with a participation index of 295,732, a media index of 719,963, a communication index of 766,307, and a community index of 1,168,126. In 5th place, Girls’ Generation (Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun) brand was analyzed with a brand reputation index of 2,914,763 with a participation index of 486,540, a media index of 719,963, a communication index of 1,106,520, a community index of 601,741. A detailed analysis of girl group brand big data shows that brand consumption rose by 8.80%, brand issue rose by 53.12%, brand communication fell by 2.15%, and brand spread rose by 62.05%.
Source: sports.khan.co.kr
