Contents using ASMR… Perfect for fan-heart attack.
rnSEVENTEENrnThere is a strong boom in self-produced contents in the music industry. As the Lunar New Year stage performances are limited due to the COVID19, idol singers are trying to attack fan hearts with self-produced contents such as reality and entertainment that contain small daily lives.
Seventeen’s self-produced content, ‘Going Seventeen 2020,’ accumulated views exceeded 100 million views on the 19th.
‘Going Seventeen 2020’, a web entertainment character that took about 27 minutes per episode, easily exceeded 1 million views each time.
Due to the popularity of ‘Going Seventeen 2020’, the number of Seventeen YouTube subscribers also exceed 6 million, and continues to rapidly increase.
An official from Seventeen’s agency Pledis said, “’Going Seventeen 2020′ is attracting the attention of global K-pop fandom because you can feel the distinct personality and charm of 13 members. Seventeen’s identity and entertainment talent are the secret of its popularity.”rnrnTREASURErnThanks to the hot support for Treasure, the first episode of the self-produced content “Treasure Map Season 2,” which started the second season, exceeded 1 million views within a day of release.
In some cases, they try to target fan hearts with different content.
Treasure is gaining a favorable response from fans by not only appealing the charms of each member through the ‘Treasure Map’, but also revealing a hidden sense of entertainment.
Source:
http://starin.edaily.co.kr/news/newspath.asp?newsid=01085686628921984
