Idol singers are heading for TikTok. They are spurring the promotion of new songs with the “Dance Challenge,” which contains point choreography, and the “Unique Challenge,” which combines novel ideas. Recently, the music industry’s TikTok dance challenge boom is hot. An official from a music agency pointed out, “Some of the idols who are about to come back are changing the choreography movement and composition with the TikTok Dance Challenge in mind.”
In the meantime, dance challenges with celebrities such as fellow entertainers and influencers have led the craze, but recently, unique challenges that anyone can easily participate in by adding ingenious ideas have been attracting attention.
Among them, the ‘Dance Challenge’ video that the ASTRO members and managers performed together showed the excitement of surpassing 2.7 million views in 6 days of release. Unlike the ASTRO members who are proud of the synchronized dance move, the appearance of managers who choreographed hard but clumsy caught the attention of many viewers. In addition, the comments posted by the agency’s junior group Weki Meki Choi Yoo-jung are attracting attention.
An official in the music industry said, “For idol singers who simultaneously digest vocals and performances, the ‘TikTok dance challenge’ is an effective means of promotion.”
Source: starin.edaily.co.kr
