IU selected as an outdoor brand ambassadorrnGlobal outdoor brand BLACKYAK announced that it has selected singer and actor IU as the brand ambassador and is launching an online and offline campaign that incorporates the mountain climbing lifestyle of the MZ generation.
BLACKYAK brand official said, “We decided that IU’s journey as an artist who silently pioneers her own path and maintains the top position is in line with the brand philosophy that supports new challenges and the process.
With the addition of the clear and vibrant image of IU, we plan to launch various collaboration campaigns that can positively influence the spread of a healthy mountaineering lifestyle.”rnIU is already heating up the music industry by releasing a teaser video for the music video of the pre-release song ‘Celebrity’ ahead of the release of a new album.
Source:
https://sports.donga.com/article/all/20210127/105128405/1
