IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) continues to solidify their global dominance, now extending their reach to short-form video platforms like TikTok and YouTube Shorts.
According to TikTok’s ‘Viral 50’ chart (as of February 18), “Rebel Heart” secured No. 1, while “ATTITUDE” ranked No. 3, showcasing the immense traction of their latest tracks. On the ‘Top 50’ chart (February 13), “Rebel Heart” and “ATTITUDE” placed 4th and 8th, respectively. Meanwhile, on YouTube, both songs have taken over the Korean weekly trending charts (February 7-13), with “Rebel Heart” at No. 1 and “ATTITUDE” at No. 2.
IVE’s presence is particularly strong on YouTube Shorts, where the daily trending chart (February 16) saw “Rebel Heart” at No. 1, “ATTITUDE” at No. 3, and “FLU” at No. 8. These achievements propelled IVE to No. 1 on the YouTube Korea Weekly Artist Chart (February 7-13).
The Viral Challenges Behind IVE’s Short-Form Domination
Much of this success is driven by engaging dance challenges that have taken over TikTok and YouTube.
- “Rebel Heart” Challenge: The choreography plays on the contrast between “Love me” and “Hate me” lyrics, featuring a half-heart hand gesture that transitions into a fist punch in the air. Major celebrities, including Yoo Jae-suk, Jo Se-ho, aespa’s Karina, ZEROBASEONE’s Han Yujin, NCT WISH’s Sion, and GOT7’s Mark and Jinyoung, have participated, fueling the challenge’s viral success.
- “Rebel Heart” Band Challenge: Artists like Soran, 10CM, Jeong Sewoon, Yudabinband, Daybreak, TOUCHED, Dragon Pony, and LUCY have reinterpreted the song’s chorus with live instruments, adding a fresh dynamic to the track’s popularity.
- “ATTITUDE” Challenge: Featuring moves like “Wonyoung Turn” and the “Wiper Dance,” this challenge has exploded in popularity. The “Guinea Pig Mode” (폭주기니) segment, where members perform a time-lagged synchronized dance, has become one of the most trending sections.
IVE’s Unstoppable Streak Continues
Released on February 3, IVE’s third mini-album, IVE EMPATHY, includes six tracks, featuring double title tracks “Rebel Heart” and “ATTITUDE” alongside “FLU,” “You Wanna Cry,” “Thank U,” and “TKO.” With this album, IVE has achieved:
✅ 5 consecutive million-seller albums
✅ 12 music show wins
✅ Perfect All-Kill (PAK) with “Rebel Heart”
Although their official promotions ended with SBS Inkigayo on February 16, IVE plans to continue engaging with fans through various upcoming activities, ensuring their “never-ending syndrome” remains stronger than ever.
Source: newsen.com
