K-pop girl group IVE has added another major milestone to their career as the music video for “LOVE DIVE” surpassed 300 million views on YouTube as of May 4. This marks their third video to achieve this feat, following “I AM” and “After LIKE.”
Originally released on April 5, 2022, “LOVE DIVE” captivated audiences with its bold message encouraging fearless love and striking visuals of the members as modern-day Cupids. Iconic choreography elements like the “mirror dance” and “diving dance” further fueled its popularity.
The song became a breakout hit, helping IVE win 10 music show trophies within just four months of their debut. It went on to dominate year-end charts in Korea, including topping Melon’s 2022 annual chart and becoming the most streamed and used track on Apple Music Korea and TikTok that year. Internationally, it was named one of the best K-pop songs of 2022 by TIME and ranked No. 1 on TIDAL’s “K-pop: Best of 2022.”
Thanks to “LOVE DIVE,” IVE earned numerous prestigious awards including Song of the Year honors from the Melon Music Awards, MAMA Awards, AAA, Golden Disc Awards, and Seoul Music Awards. Even three years post-release, the track continues to chart on major platforms, demonstrating its lasting impact.
IVE will return to fans on May 9 with the premiere of “1.2.3 IVE Season 6” on their official YouTube channel.
Source: tenasia.co.kr
