K-Pop singer brand reputation.
As a result of big data analysis in January 2021, BTS was 1st place, Young-woong Lim was 2nd, and Blackpink was 3rd.
The Korea Corporate Reputation Research Institute analyzed 147,794,847 singer brand big data from December 24, 2020 to January 24, 2021, and analyzed consumer’s brand participation, media, communication, and community indices.
In January 2021, the top 30 singer brand reputation rankings are BTS, Young-woong Lim, Blackpink, (G)I-DLE, Young-tak, IU, Kim Hee-jae, TWICE, NCT, Song Ga-in, Hwasa, ITZY, Seventeen, EXO, GFRIEND. , Chanwon Lee, Taeyeon, IZ*ONE, Red Velvet, OH MY GIRL, MAMAMOO, Jessi, Jin-Young Park, Daniel Kang, Lim Changjung, Lee Seungki, Jeong Dongwon, Jang Minho, MUSHVENOM, Na Hoonah.
rnThe first place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 17,265,853 as the participation index 4,075,027 media index 4,026,134 communication index 4,856,870 community index 4,307,822.
The second place, Young-woong Lim brand, was analyzed as a brand reputation index of 10,836,785 with a participation index of 3,936,140, a media index of 1,517,817, a communication index of 2,829,461 and a community index of 2,553,367.
3rd place, Blackpink (index, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 9,249,888 with participation index 708,379 media index 1,033,256 communication index 3,822,969 community index 3,685,284.
4th place, (G)I-DLE (Sujin, Miyeon, Soyeon, Woogi, Shuhwa, Minni) brand was analyzed as a brand reputation index of 6,449,890 as the participation index was 813,775 media index 1,184,087 communication index 2,169,019 community index 2,283,009.
The 5th place, Youngtak brand, was analyzed as the brand reputation index of 6,127,146 with the participation index 1,436,307 media index 986,937 communication index 2,432,637 community index 1,271,265.
(You can find more from the source link below.)rnThe second place, Young-woong Lim brand, was analyzed as a brand reputation index of 10,836,785 with a participation index of 3,936,140, a media index of 1,517,817, a communication index of 2,829,461 and a community index of 2,553,367.
3rd place, Blackpink (index, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 9,249,888 with participation index 708,379 media index 1,033,256 communication index 3,822,969 community index 3,685,284.
4th place, (G)I-DLE (Sujin, Miyeon, Soyeon, Woogi, Shuhwa, Minni) brand was analyzed as a brand reputation index of 6,449,890 as the participation index was 813,775 media index 1,184,087 communication index 2,169,019 community index 2,283,009.
The 5th place, Youngtak brand, was analyzed as the brand reputation index of 6,127,146 with the participation index 1,436,307 media index 986,937 communication index 2,432,637 community index 1,271,265rnMeanwhile, this brand reputation survey was conducted from December 24, 2020 to January 24, 2021, BTS, Young-woong Lim, Blackpink, (G)I-DLE, Young Tak, IU, Kim Hee-jae, TWICE, NCT, Song Ga-in. , Hwasa, ITZY, Seventeen, EXO, GFRIEND, Chanwon Lee, Taeyeon, IZ*ONE, Red Velvet, OH MY GIRL, MAMAMOO, Jessi, Jin-Young Park, Daniel Kang, Changjung Lim, Seungki Lee, Dongwon Jung, Minho Jang, MUSHVENOM, Hoonah Na, ZICO, Baekhyun, Ben, Chungha, Jannabi, Seong Si-kyung, Baek Ji-young, Yoo Sang, Yoo, SG Wannabe, Kyung-seo, SUNMI, Swings, Kim Jun-soo, Apink, Vibe, KYUHYUN, Hayes, Paul Kim, Song Min-ho, Song Ha-ye, Hi Lee, Park Hyo-shin, Changmo, Joy, Sunset, Choi Sans, Miranni, Giri Boy, Jung Eun-ji, Punch, Baek Ye-rin, Gaho, Crush, Park Hye-won, Jung Seung-hwan, Wonstein, Beom-june Jang, Heo Gak, Jeon So-mi, Loco, Ball Red Adolescence, Kim Pil, Naeul, MC The Max, Wheein, Ha Hyunwoo, AKMU, Lilboy, Carder Garden, Solji, Oban, Brown Eyed Girls, Shin Yongjae, Kyungseo Yeji, Hwang In-wook, Yang Da-il, Lee Ye-jun, Mark Top, Biryong, Monday Kids, Jeon Sang-keun, Standing It consisted of brand big data analysis of Egg, Doo Yoon, Lee Han Song, VOS, Soon Hee Soon, Yeyoung Shin, Minho Jin, Mido and Parasol.
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Source:
http://sports.chosun.com/news/ntype.htm?id=202101250100161350010176&servicedate=20210124
