On the 2nd, HYBE (Chairman Bang Si-hyuk) announced that Ithaca Holdings, an American general media company, has joined for innovation in the global music industry.
The acquisition targets include the Scooter Braun Project (SB Project) led by Ithaca Holdings founder Scooter Brown and the Big Machine Label Group (CEO Scott Borchetta,).
Scooter Brown joins HYBE’s board of directors, and Scott Borchetta remains CEO of the Big Machine label group.
HYBE and Ithaca Holdings have partnered with BTS, Tomorrow by Together, Seventeen, NU’EST, GFRIEND, Zico, ENHYPEN, Justin Bieber, Ariana Grande, and J Balvin, Demi Lovato, Thomas Rhett, Florida Georgia Line, and Lady A.
HYBE Bang Si-hyuk, chairman of the board of directors, said, “This new partnership with Ithaca Holdings is a new challenge that no one has ever imagined. We hope to see the infinite possibilities of HYBE and Ithaca Holdings, which will open up a new paradigm in the music industry in a different dimension than ever before.”
Ithaca Holdings, CEO of Scooter Brown said, “This partnership is the starting point where HYBE’s innovative system and curation capabilities are applied to the beginning of an artist career in the United States. It will be recorded as a monumental outcome to innovate the music industry, make history and change the game.”
Ithaca Holdings Partner Allison Kaye said, “For 15 years, we have built the best team with Scooter Brown and helped the company leap to become the best entertainment company in the industry. As both companies and artists grow in the field, I am pleased to have the opportunity to expand into the global market through this partnership.”
Ithaka Holdings plans to accelerate the advancement of HYBE’s domestic artists into the US market and strengthen their competitiveness in the global market based on their expertise in the US market and industry.
Source: isplus.live.joins.com
