JYP Entertainment successfully completed the pre-promotions for the debut of a rookie girl group amid hot reactions at home and abroad.
Through the new YouTube channel ‘JYPn’ opened in August of this year, JYP actively conducted pre-promotions to meet new girl group members debuting in February 2022 and their potential in advance. The main characters of the first video, JINNI, JIWOO, and KYUJIN, splendidly announced the appearance of JYP New Faces with their intense personality and powerful dance, and boasted more than 1 million YouTube views within five days of the video being released.
Meanwhile, JYP Artist Division 4, in charge of the rookie girl group debut project ‘JYPn’, drew attention with an unconventional strategy. Last July, under the slogan of “GRAB YOUR FUTURE”, the real limited edition ‘Blind Package’ of the debut single was pre-ordered. The unknown promotion ‘Blind Package’ recorded a hit, proving the K-pop fans’ strong trust in JYP, a ‘girl group power house’.
Source: sports.khan.co.kr
