Kakao Entertainment’s global representative K-pop media 1theK analyzed data based on 1theK’s 31 million worldwide subscribers and announced that the keyword for the global K-pop trend in 2021 is #India fan surge #Rookie girl groups #Fanbase diversification.
As a result of checking the visit and viewing data of YouTube channel subscribers, 1theK analyzed that global fans’ interest in K-pop has increased even further in 2021.
The proportion of overseas views among the number of views in 2021 also recorded an all-time high of 80% since the opening of the 1theK YouTube channel, revealing that global fans’ attention to K-pop is continuously rising.
In 2021, the average monthly views of 1theK YouTube channel by Indian subscribers increased by 77% compared to the previous year, and the monthly average views of the 1theK Originals channel, where music and entertainment content other than official music videos are uploaded, also increased by a whopping 266% compared to the previous year.
An 1theK official said, “The interest in K-pop content in India this year is really explosive. It is expected that it will become a key region for global K-pop content consumption in the future.”
In fact, 1theK subscribers in Indonesia surged by more than 40% last year, and based on this, in 2021, 1theK channel has grown rapidly as a major K-pop consumption market, accounting for more than 10% of the total number of views.
In addition, it was revealed that this year’s global K-pop fans’ interest in the new girl group has increased even more. Weeekly is a representative rookie group that is all made up of Koreans, but is showing great global popularity. enjoyed great popularity worldwide.
The video of ‘WWC (World Wide Cover)’, which STAYC sang by arranging a worldwide hit songs in a K-pop version, recorded 2.23 million views, 100,000 likes, and 9,000 comments, following popular artists such as Jinyoung and IU. Among the original contents of 1theK released in 2021, it ranked 5th in the number of comments, showing an exceptionally high level of participation for a rookie girl group.
In 2021, the proportion of 18 to 24-year-olds among the total number of views on 1theK channel was 40.6%, which was overwhelmingly high, proving again that they are a core fandom.
Miyeon Kim, Head of Wonder K Media, Kakao Entertainment, said, “1theK is a global K-pop representative media with 31 million YouTube channels and SNS subscribers around the world. “We will do our best to introduce new and novel contents so that music fans around the world can enjoy K-pop in a more diverse way.”
Source: sports.khan.co.kr
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