Group AESPA Karina took first place in the girl group individual brand reputation. The Korea Corporate Reputation Research Institute extracted 119,349,817 brand big data from 540 individual girl groups from May 20, 2021 to June 20, 2021 for girl group personal brand reputation big data analysis. The brand reputation index was analyzed with the participation index, media index, communication index, and community index made with behavioral analysis. Compared to 114,224,835 girl group personal brand big data in May 2021, it increased by 4.49 percentage points. As a result, AESPA Karina took the first place in the girl group individual brand reputation in June 2021. The brand of AESPA Karina was analyzed as a brand reputation index of 3,668,577, participation index 1,863,770, media index 545,468, communication index 543,229, and community index 716,110. Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “AESPA Karina brand, which ranked first in the girl group’s individual brand reputation in June 2021, showed high values in ‘appearance, reveal, thank you’ link analysis, and ‘Next Level, teaser, ‘Singing ability’ was highly analyzed.” In second place, the Blackpink Jennie brand was analyzed with a brand reputation index of 3,621,009, participation index of 385,814, a media index of 277,249, a communication index of 1,243,609, and a community index of 1,714,337.
Source: sports.donga.com
