Gen Z-inspired rookie girl group KiiiKiii (JIYU, LEESOL, SUI, HAUM, KYA) has secured its position as a breakout sensation in 2025. According to the Korea Corporate Reputation Research Institute, KiiiKiii ranked No. 1 in April’s rookie idol group brand reputation index—marking their second consecutive month at the top following their March victory.
The group also stood out in the March Rising Star Brand Rankings, claiming 2nd place as the only idol group in the top five. Analysis of their April brand reputation revealed strong associations with terms such as “hip,” “Gen Z,” and “natural,” while keywords like “I DO ME,” “Gen Z vibe,” and “UNCUT GEM” showed strong public resonance.
Since their pre-debut track “I DO ME” in February, KiiiKiii has captured attention with vibrant visuals, solid vocals, and a fearless stage presence. Their official debut album UNCUT GEM continues to perform well, with tracks like “I DO ME” and follow-up “BTG” showcased on music programs. Known for live performances from the start, the group quickly earned a “monster rookie” label for their professionalism and versatility.
KiiiKiii’s influence extends beyond music. They appeared on the cover of 10 Magazine USA—a first for any K-pop group pre-debut—and were recently named KakaoBank’s first brand ambassadors. Their prominence also reflects in digital metrics: “I DO ME” topped Spotify’s Viral 50 Korea chart, entered Melon HOT100 at No. 3, and reached the Top 10 of Melon’s Top100.
On the sales front, UNCUT GEM sold over 206,000 copies in its first week, topping Hanteo’s weekly and daily charts in late March and ranking 3rd on the global weekly chart. With continued appearances on music shows and radio, KiiiKiii is poised to further expand their impact with “BTG” promotions.
Source: osen.co.kr
