Naver reviews equity investment in Big Hit

K-pop fan community platforms seem to be collaborating.
The fan community platform “Big Two,” Naver and Big Hit Entertainment will shake hands.
rnAccording to the IT industry on the 22nd, Naver is considering investing a stake in Big Hit. The idea is to promote cooperation in the fan community platform that Naver has recently been focusing on through investment. It is interpreted that the two companies have turned from competition to cooperation in the rapidly growing fan community platform market.
rnThe two companies are referred to as “Big Two” in the fan community market.
Naver started operating ‘VLive’ in 2015, and the cumulative downloads exceeded 100 million last year.
Big Hit, a latecomer, launched ‘Weverse’ in June of last year. The number of downloads has exceeded 17 million, growing rapidly by promoting BTS. They have 4.7 million active members.

Source:
https://www.hankyung.com/it/article/2021012239331

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