Idol group brand reputation is a brand category analysis that integrates boy groups and girl groups, and the brand reputation index was analyzed by measuring consumers’ participation index, media index, communication index, and community index for idol group brands.
NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) brand, which ranked first in the idol group brand reputation, was analyzed as a brand reputation index of 9,400,011, with a participation index of 2,151,394, a media index of 2,503,541, a communication index of 1,637,089, and a community index of 3,107,987.
In second place, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 8,106,573 with the participation index 675,024 media index 1,219,897 communication index 2,876,046 community index 3,335,606.
3rd place, Blackpink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed as a brand reputation index of 4,865,510 with the participation index of 292,334 media index of 504,057 communication index of 1,711,502 community index of 2,357,617.
Source: sports.chosun.com
