The city of Seoul and the Seoul Tourism Foundation (CEO Lee Jae-sung) launched an online campaign “SEOUL CONNECTS U” with the theme of traveling on the Seoul.
This is a video series of Seoul travel themes produced by a viral campaign that spreads Seoul tourism content via digital channels.
In this “SEOUL CONNECTS U” campaign, we introduced interactive communication content such as live broadcasting in which fans from all over the world participate directly.
It is a composition in which K-POP stars visit and recall memories of their past Seoul travel photos from global fans, and introduce the star’s special Seoul travel map to fans. The three videos are released on the Seoul Tourism YouTube channel ‘Visit Seoul TV’ and MBC digital studio channel ‘Mdromeda’ from the 23rd to the 30th.
Following the video release, the Seoul Tourism Foundation will also carry out the “SEOUL CONNECTS U” challenge on Instagram.
Source:
https://sports.donga.com/article/all/20201123/104099330/1
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