PSY’s ‘That That (prod. & feat SUGA of BTS)’ topped the May monthly charts of major music platforms Melon and Genie. In addition, the global music streaming platform Spotify surpassed 50 million hits in about a month with just streaming a single song, making it realize the addictiveness that transcends languages and borders.
Psy achieved excellent synergy by writing lyrics and composing with BTS’ Suga, and his songs from various genres in his album, including this, were well-received, proving his box office power despite their comeback after 5 years.
In particular, his activity on online video platforms such as YouTube, TikTok, and Instagram Release stands out.
Psy’s official music video for ‘That That’ quickly surpassed 200 million views on YouTube, and, following the dance challenge, recently succeeded in sniping the taste of the MZ generation with live performances of various college festivals.
In fact, the ‘That That’ college festival stage video posted on Psy’s official YouTube channel is recording millions of views for each video posted. Dance Challenge is also sweeping the topic by decorating TikTok and Instagram feeds.
Source: www.osen.co.kr
