Rookie group KiiiKiii has officially introduced itself to the world. On February 17, Starship Entertainment launched a dedicated website, revealing the group’s five members and their distinctive concept, drawing immediate attention from fans and industry watchers.
The five members of KiiiKiii are:
⭐ JIYU
⭐ LEESOL
⭐ SUI
⭐ HAUM
⭐ KYA
Each member brings a unique personality and charm, shaping KiiiKiii’s bold and fresh identity. Alongside their profiles, the group’s debut concept is centered around a ‘Jam Factory’, presenting a creative and interactive way to introduce their music and world-building.
A Website That Feels Like an Interactive Experience
Upon entering the KiiiKiii website, visitors are greeted by a lush, green field and the phrase:
📢 “Delicious Jams for Every Occasion”
The site is divided into several themed sections, including “Home,” “Jam,” “Staff,” and “Shop.”
‘Jam’ Page – A Taste of KiiiKiii’s Musical Universe
The “Jam” section introduces six different themes, corresponding to their upcoming debut album tracks:
🎵 “I Do Me” (pre-released title track)
🎵 “There They Go”
🎵 “BTG”
🎵 “One and Only”
🎵 “Debut Song” (locked)
🎵 “Groundwork” (locked)
Fans are especially intrigued by the mystery tracks, which remain locked, heightening anticipation for the full album.
‘I Do Me’ Section – A Visual Journey
This section is designed like a Google Map of a farm, featuring six pins that unlock varied concept photos of the members. The visuals range from:
📸 Carefree nature shots
📸 Moody and wild aesthetics
📸 Vintage street-style themes
The “There They Go” and “BTG” sections introduce interactive elements, allowing fans to listen to music while engaging in activities such as:
🚗 Virtual driving with BGM
🎨 Customizing characters with unique items
Meanwhile, the “One and Only” page adds a personal touch by featuring handwritten letters from the members, which fans can reveal by clicking on them.
‘Staff’ Page – KiiiKiii as ‘Jam Factory Employees’
In a fun twist, KiiiKiii members transform into factory workers on this page, with images that change when hovered over or clicked, offering a playful way to showcase their quirky personalities.
A Surprise Debut & Viral Success
KiiiKiii’s pre-release MV for “I Do Me” was unexpectedly dropped, instantly generating buzz. Within 12 hours, it climbed to No. 1 on YouTube Korea’s trending videos, and by February 19 (1 PM KST), it topped the trending music video charts.
Marking Starship Entertainment’s first group launch in four years, KiiiKiii is set to make their official debut on March 24 with their album ‘Uncut Gem’. Fans eagerly await how this fresh, Gen Z-inspired group will shake up the industry with their unique approach to music and storytelling.
Source: spotvnews.co.kr
