K-Pop Radar focused on the case of TWICE’s ‘What is Love?’ which has been spreading rapidly through TikTok recently.
On the 26th, K-Pop Radar said, “The ‘What is Love?’ choreography cover challenge, which started on TikTok, is gaining popularity and is leading to the number of music video views going backwards. Currently, there are more than 300,000 video clips of “What is Love?” on TikTok, and the total number of views of #WhatisLove hashtags has exceeded 6735 million. On the 22nd, the daily views of the “What is Love?” music video recorded about 810,000 views, the highest increase in 90 days. In fact, TWICE’s “What is Love?” has more daily views than its new song “Alcohol-Free,” which was released last month.
Source: sports.khan.co.kr
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